Privacy policy

Your browser

Keeps your cookie choice, how you found the site, and the answers in a form you have not sent yet.

• When you send a form:John and REMAX Partners.What you entered, the page and how you found the site, through the services that run the site for John.

• Only if you allow analytics:Google and Meta.Visits, pages and form steps. Never what you type.

• While you type an address:MassGIS, hosted by Esri.The address in that box, to suggest matches and find the public record.

• Every page you open:Website host.Standard server logs, such as your internet address and the time of each request.

John does not sell your information.

Who runs this site

This website belongs to John Chalino, a real estate agent affiliated with REMAX Partners, 164 Harding St., Worcester, MA 01604, office (508) 635-1600. MA license 9539762. Each Office Independently Owned and Operated.

“You” means anyone who visits the site. Questions about this policy go to John at JohnChalino@remax.net or (774) 232-7101.

What the forms collect

Each form asks only for what John needs to answer it. Depending on the form, that is:

• Contact

  • Your name and email address
  • A phone number, on every form that asks for your name, so John can call you about your request
  • Whether you checked the box agreeing to calls and texts
  • A business name, on the commercial space form

• Property

  • A property address, and for a 2-4 family the number of units and the rents
  • For the address you choose on a valuation form or a property analysis request, public details from the town’s assessor records, such as the parcel number, the property type and number of units, the year built, the living area, and the assessed value and its tax year

• Plans

  • What you are looking for, such as the property type, towns, budget or size of space
  • When you might buy or sell, whether you are paying cash, pre-approved or in a 1031 exchange, and how you would like John to reply

• Optional

  • Any note you type in
  • If you used the multifamily calculator, the numbers you entered (price, units, rents, costs, down payment and rate) and the results they produced, when you send “Send me these numbers” or ask for a property analysis
  • Your answers to the optional questions on a thank-you page, if you choose to answer them

Please do not type a Social Security number, driver’s license or state ID number, or a bank account or card number into any form. None of the forms ask for them, and none of them accept file uploads.

What every form adds on its own

When you send a form, it carries a few extra fields you don’t see. They tell John what kind of request it is and how you found the site, so each lead reaches his CRM already sorted and he can see which pages and ads bring in requests.

See every hidden field, with examples

Audience tag audience_tag

The kind of request: Investor, MF Seller, Seller, Buyer, Commercial, Commercial Owner, Leasing or Contact. On the general contact form, it follows the option you pick. A leasing request is also marked Tenant or Landlord, from what you pick: Tenant if you want to rent, Landlord if you want to rent yours out or are weighing that against selling.Example: MF Seller

Form name form_name

Which form you used, when a page has more than one.Example: mf-valuation

Source page source_page

The page the form was on.Example: /sell/multifamily/

Placement placement

Where on the site the form sat, so John can tell apart the same form in different spots.Example: quick-privacy

Request reference lead_ref

A random code made when you send the form. Answers you give on the thank-you page carry the same code, so John sees them with your request instead of as a new one.Example: a long string of letters and numbers

Request type lead_stage

Whether the form asks John for something (lead) or signs you up for something sent by email, such as the quarterly report or your calculator results (subscriber).Example: lead

Landing page landing_page

The first page you opened on this visit.Example: /invest/

Referrer referrer

The website that sent you here, as a domain name only.Example: google.com

Campaign tags utm_source utm_medium utm_campaign utm_term utm_content

Labels on the link you followed that say which campaign, post or email it came from. Empty if the link had none.Example: utm_source=facebook

Ad click IDs gclid fbclid

Codes that Google Ads (gclid) or Facebook and Instagram (fbclid) add to a link when you click an ad, so an ad can be matched to the request it led to.Example: a long string of letters and numbers

First visit first_landing_page first_referrer first_utm_source first_utm_medium first_utm_campaign first_gclid first_fbclid

The same details for the visit that first brought you to the site in the last 90 days, so a request sent a week after an ad click still shows which ad it was.Example: first_utm_source=google

Consent wording consent_version

The date of the call and text consent wording the form showed you, so John can tell which version you agreed to if you checked the box.Example: 2026-09-30

Spam check leave_blank spam_check

A hidden field that people never see and automated bots fill in (leave_blank). If it comes back filled, the form still goes through, marked for John to check (spam_check).Example: spam_check=filled

The site notes the landing page, referrer, campaign tags and click IDs in your browser’s session storage when you arrive, and your browser deletes this copy when you close the tab. The details of your first visit are kept in your browser’s local storage for 90 days. Neither copy reaches John unless you send a form. (If you allow them, Google Analytics and the Meta pixel record visits separately, as described below.) If you type an address on one page and carry on to a valuation form, the address travels the same way, never in the web address. You can clear both copies at any time in your browser settings.

Half-filled forms. If you leave a form before you send it, your answers so far are kept in this tab’s session storage, so reloading the page does not lose them. Your name, email, phone number, any message you typed and the consent box are never kept this way. The saved answers are deleted when you send the form, and your browser deletes them when you close the tab.

After you send a form. The record the tab keeps for the thank-you page holds your first name, the form’s name, the request reference, the kind of request and the options you picked. It never holds your email or phone number. The thank-you page uses it to greet you and read back what you picked, and your browser deletes it when you close the tab.

After “Send me these numbers”, the tab also keeps your calculator numbers so the thank-you page can show them. After a property analysis request for a building you own, it keeps that address so a valuation form can fill it in. Your browser deletes both when you close the tab.

Address suggestions

When you type a street address into an address box on this site, such as a valuation form or a property analysis request, the site sends what you have typed in that box (the house number, street and town) to MassGIS, the Massachusetts state mapping office. Its public address and assessor records are hosted on Esri’s ArcGIS Online service. The site uses them to suggest matching addresses and to look up the public assessor record for the building you choose.

Your name, email, phone number and anything else you type are never sent to MassGIS or Esri, and no cookie is set. Like any website, their servers receive your internet address with each request. If you send the form, the address and those public details go to John with your request.

What the site records as you browse

If you allow analytics in the cookie bar, Google Analytics and the Meta pixel record the pages you view, the site that sent you, your device and browser type, and an approximate location worked out from your internet address (see cookies, analytics and ads). If you don’t, they never load. The web host may also keep standard server logs, such as the internet address and time of each request.

How John uses it

• To answer your request: prepare the valuation, property analysis or search you asked for, and contact you about it.
• To call you about your request, and to text you only if you checked the consent box.
• To send the investor list, the quarterly market report or the calculator results you signed up for.
• To see which pages, searches, ads and campaigns bring in requests, so he spends his advertising where it works.
• If you allow analytics, to measure his ads and show them to people who visited this site, on services such as Facebook, Instagram and Google.
• To run, fix and improve the site, and to keep out spam.
• To meet legal and brokerage record-keeping obligations.

Who it is shared with

John does not sell your personal information. He does not share your mobile number or your text consent with anyone for their own marketing. Your information goes only to:

• REMAX Partners, the brokerage John works under, which supervises his real estate activity.
• Service providers that run parts of the site for John, and only for that job:

CRM (lead management)

Everything a form sends, so John is alerted and can follow up.

Email service

Your name and email, to send the reports, lists and replies you asked for.

Text message service

Your mobile number and consent, only if you checked the box.

Property search (IDX)

Your account and saved searches, if you create them.

Address lookup (MassGIS, hosted on Esri ArcGIS Online)

The address you type, while you type it, and your internet address, as with any web request.

Website hosting

Form submissions in transit and standard server logs.

• Google and Meta, as described under cookies, analytics and ads.
• Other people in a deal you ask John to help with, such as the other agent, your attorney or your lender, and only at your direction.
• Anyone the law requires, such as in answer to a subpoena or court order.

Cookies, analytics and ads

Two outside tools can run on this site, and both set cookies or similar identifiers in your browser. Neither loads until you choose “Allow analytics” in the cookie bar, and you can change that choice at any time with “Cookie settings” at the bottom of every page. Once allowed, third parties, including Google and Meta, may collect information about your visits through them.

Google Analytics counts visits, pages viewed, how people found the site and which forms were sent. It uses cookies to tell one visit from another. Tags are set up so that it never receives your name, email, phone number or anything you type into a form, and the thank-you page addresses contain no personal details.

Exactly what Google and Meta receive

Form and link events. With your OK, the site also tells Google Analytics when you start a form, move to its next step or send it, and when you tap a call, text or email link. These events carry only the page, the form’s name, the step’s number and title and how many steps the form has, where the form or link sat on the page, the kind of request, such as Buyer or Seller, whether the form asks John for something or signs you up, and for a tapped link whether it was a call, text or email. They never carry your name, email, phone number, address or anything you type.

Google advertising features. John may use Google Analytics advertising features, such as remarketing and demographics and interests reports. When he does, John and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google advertising cookies) together.

Meta pixel. The Meta pixel comes from Meta, the company behind Facebook and Instagram. Third parties, including Meta, may use cookies, web beacons and other storage technologies to collect or receive information from this website and elsewhere on the internet, and use it to measure ads and show ads to you. Tags are set up so that Meta learns which pages you visit and that a form was sent, not what you typed into it.

Blocking cookies

You can block or delete cookies in your browser settings. The site still works without them, including every form.

Calls and texts

Every form that asks for your name also asks for a phone number, so John can call you about your request. He texts you only if you pick text and check the box, which reads:

Yes, John Chalino and REMAX Partners may call or text me about this request at the number I gave, including by automated means. Consent is not required to buy or sell anything. Message and data rates may apply. Reply STOP to opt out.

• Consent is not a condition of buying or selling anything. Leave the box unchecked and John does not text you.
• Reply STOP to any text to stop texts. You can also opt out any other reasonable way, such as telling John on a call or by email. Opt-outs are honored promptly, and no later than 10 business days.
• John does not use prerecorded messages or artificial or AI voices in calls or texts.
• Message and data rates may apply.

Email

Every marketing email, such as the investor list or the quarterly market report, includes an unsubscribe link and the postal address of REMAX Partners. Unsubscribe requests are honored within 10 business days.

Property listing data

When listing search is added to this site, it will come from MLS Property Information Network, Inc. (MLS PIN) through an IDX provider. If you create an account or save a search there, the provider stores your login and saved searches and shares them with John so he can send you matching listings. Listing information is for your personal, non-commercial use; see the notice on each listing page and the terms of use.

Security

Every page and form on this site is served over HTTPS, so what you type is encrypted on its way to John. Access to lead records is limited to John and the people who need them to answer you.

What Massachusetts law protects

Massachusetts regulation 201 CMR 17.00 protects a resident’s name together with a Social Security number, a driver’s license or state ID number, or a financial account, credit or debit card number. This site’s forms never ask for those numbers and do not accept documents such as bank statements or pre-approval letters. If a deal later needs them, John will tell you how to get them to the right party outside this website.

Your choices and requests

You can ask John to:

• tell you what contact information he holds about you;
• correct it;
• delete it, unless a law or brokerage record rule requires him to keep it;
• stop calling, texting or emailing you.

Email JohnChalino@remax.net, call or text (774) 232-7101, or write to John Chalino, REMAX Partners, 164 Harding St., Worcester, MA 01604. John may ask you to confirm who you are before he shares or deletes a record.

Children

This site is not directed to children under 13, and John does not knowingly collect their information.

Changes to this policy

When this policy changes, the new version is posted on this page with a new “Last updated” date.